The Local Service Gazette
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SERVICE

Bing Ads

Most local competitors never touch Bing. That leaves cheaper clicks from homeowners who are just as ready to hire.

Made for owner-operated businessesLocal service areasNo long-term contracts

Cheaper

Clicks than Google in most local markets

Same ads

Imported from what already works

One report

Bing and Google compared together

What you get

Reach customers your competitors ignore. Bing searches are often cheaper clicks from ready-to-hire locals.

  • Campaign setup mirroring what already works on Google
  • Lower cost-per-call in many local service markets
  • Call tracking and reporting alongside your other ads

How we run it

  1. 1We mirror the Google campaigns that are already working for you.
  2. 2We adjust bids for a market with less competition.
  3. 3We report calls next to your other ads so you can compare.
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BEHIND THE SCENES

This is what we watch for you

Bing performance side by side with Google, so you can see where each dollar goes further.

Example Bing Ads dashboard showing performance for a local service business

Example dashboard. Your numbers land in a plain-English monthly report, no jargon required.

EVERYTHING INCLUDED

No surprise line items

Microsoft Advertising account setup and Google import

Bid and budget adjustments for a lower-competition auction

Location and device targeting tuned for your area

Call extensions and call tracking on every ad

Negative keywords carried over so nothing is wasted

Monthly report showing Bing next to Google, cost per call included

Straight answers

Does anyone actually use Bing?

Plenty of homeowners do — it's the default on Windows computers and it skews a little older, which fits a lot of home service work.

Do I need Google Ads first?

It helps, since we can import what already works. But we can build Bing from scratch too.

Want to see what this looks like for your business?

We'll look at your area, your competition and your budget, then tell you straight if this is the right next move.

Get my free quote
Get my free quote